About Erika
Erika Sinner is a CEO, an empathy driven culture advocate, and the guiding force behind Directorie®, an Inc5000 company dedicated to propelling life science organizations forward in bringing vital products to market. With a career spanning nearly two decades, Erika's innovative spirit has fostered successful teams and elevated brands within the pharmaceutical industry.
For Erika Sinner, empathy is more than understanding another person’s perspective—it’s about creating environments where people feel seen and valued. Growing up in a household marked by instability, she also learned how important it is to create spaces where people feel safe.
Erika’s commitment to empathy extends beyond the corporate world. Through her latest venture, TinySuperheroes®, she’s on a mission to transform children’s hospitals by instilling a superhero culture that empowers kids to discover their own superpowers.
Erika's passion for reimagining possibilities knows no bounds; she's a woman of action, unafraid to confront societal gaps head-on. Erika’s personal grief after losing her dog Kingston revealed a significant but neglected aspect of life: the emotional weight of pet loss. Driven by this experience, she published Pets Are Family to bring awareness to this unspoken bond and help others navigate similar journeys. Erika's vision includes advocating for the inclusion of pet bereavement leave in organizational policies, sparking a wave of empathy-driven change.
Erika is not merely a CEO or an author; she's a catalyst for healing and transformation.
Press
Click on each image to see the interview or article.
Read Erika’s feature in USA Today to discover how her passions revolve around creating empathy-driven cultures where people feel seen, valued, and safe. For Erika, empathy goes beyond understanding—it’s about building environments that truly care. As the founder of Directorie®, an Inc5000 pharmaceutical marketing agency, and CEO of TinySuperheroes®, she leads with a human approach, empowering children and fueling workplaces with meaning and purpose. Her mantra may be “Let’s Do This,” but she firmly believes we can always be doing it better.
Listen to NPR's expert panel presentation
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Erika Sinner CEO, Directorie; CEO, Tiny Superheroes; author, "Pets Are Family"
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Dr. Sarah Hoggan medical director, VEG Oceanside
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Katie Lawlor Director, Not One More Vet; author, "A Tribute to My Beloved Animal"
Media
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Lets connect
Follow Erika on Instagram or her kids Instagram account: crazy4pei
Mailing Address:
Erika Sinner
100 Chesterfield Business Parkway, Suite 200
Chesterfield, MO 63005
For all business and media inquiries, speaking engagements, or to bring Erika to your event, please contact: team@petsarefamily.info